I’m Andrew Couldwell,
a digital & product designer in NYC
Originally from Yorkshire, England. I now live in Brooklyn, NYC with my lovely girlfriend and two cats. I’ve worked internationally, in-house and remotely on projects for leading brands, agencies, startups and charities. UX and problem solving are central to everything I do. I care deeply about creating world-class, useful and beautiful products that help people and make a difference. I like to be involved at different stages of a digital project, from the seed of the idea, through to sketches, wireframes, design and even the front-end build. As a freelancer, this meant I could jump in at any stage of a project, or take on the whole project when I could clear enough time. Over the past couple of years, I’ve transitioned to full-time roles at companies leading the design and creative direction of products and design systems.
I’ve been doing this professionally for 13 years. In 2014 I was invited overseas to the US (on an O-1 Visa) to take on a role as the lead product designer and creative director of Adobe Portfolio. Before that, from 2013 I was the lead designer at a charity startup in London called Believe.in. Pre 2013/14 I worked freelance as a web designer and front-end developer for clients around the world. Most recently, in 2016 I’ve been working as a System Design Lead at WeWork.
Back in 2006 I founded Club of the Waves, an award-winning international surfing, surf art, photography and culture website. As a founder and editor I built the world's largest community for surf art. At its peak it received a quarter of a million page views a month and grew a Facebook fan base of 125,000+ people. As a designer and developer it acted as a playground to learn and experiment, be it code, SEO or analytics. Professionally it formed the backbone of my career for a long time. Personally it’s one of the things I’m most proud of.
Since 2012 I have worked with the environmental charity, Surfers Against Sewage. Together we've worked on several award-winning environmental digital campaigns and websites that have gained the charity valuable press, new supporters, and campaign victories that have impacted environmental legislation in the UK and built support networks and collaboration between environmental NGOs internationally.