An app for skateboarders & BMX riders to film & showcase their skills, get discovered and follow other riders and tricks

Project

Re-design and expansion of an existing, official Red Bull iPhone app. The unique Flow feature creates a seamless stream of video from clips uploaded (and edited in the app) by riders and/or filmers. Tagging clips by the tricks done in the clip, location, or event includes them in flows for each tag, which you can also follow. And a discover section features popular riders, tricks, tags and clips.

iPhone app

Red Bull Media House in Austria approached me to creatively direct and design all templates and scenarios for the new Red Bull Flow app, working from an initial set of wireframes provided by Red Bull. It was an honour to work with such a cool and talented team and brand.

Involvement

Creative director
Design

Client

Red Bull

Date

Feb - June 2014

Agency

Red Bull Media House

Credits

Jonathan Attenborough — Initial wireframes

Initial concepts

The following two images show earlier concepts for a profile screen and experimentations using the three Red Bull brand colours to bring more life to the app. The colours and simpler aesthetic were dropped in favour of more tabs, a singular red brand colour and attitude & personality was introduced via icons and grunge elements.

Spec for development

An example of a spec created for the iOS developers at Red Bull to work from, alongside annotated breakdowns of flows and the original wireframes.