Bike page
A nice large hero image of the bike, with 'hotspots' to hover over to reveal details of elements of the bike.
Home page
The feature panel at the top is interchangeable between a slider to view feature bikes, or an editorial view with a large image and blog title (see next template). This is useful for focusing the site on editorial around, for example, the Tour de France, and to shift focus back to their bikes at other times.
Home page
Overview with plenty of links into the various different sections, blog, features and products. With the editorial feature panel at the top (see previous template caption).
Multilingual
Find a dealer
The location of places their bicycles can be viewed/purchased. The map is searchable via the filters at the top... On search the map and dealer information below both change.
Generic template
Used for a number of pages. Ample space for text, a feature bike detail image and plenty of cross-sells for retention.
Videos
Forum
A bespoke forum based on the phpBB forum framework, but with all the clutter and unnecessary features stripped out to focus on what's useful, for a better user experience.