I’ve been doing this for 19 years. I’ve designed and built a lot of things in that time. Below are just some case studies of projects I've worked on.
Design system lead
2022
Establishing, designing, and documenting digital brand guidelines and a design system for a Bitcoin company in NYC
Design system lead Creative director Principal product designer
Establishing, designing, and documenting digital brand guidelines and a design system for Burger King
Web Design & Build
2021
Design and build of a Disney artist's portfolio website
Creative director Web design Front-end build WordPress build
Brand & Web Design
2020
Designing a distinctive brand and responsive editorial and e-commerce website
Creative direction Brand design Web Design
Design and build of a marketing website for a gaming mobile app
Creative director Web design Front-end build
Mobile App Design
Mobile design of a League of Legends personal coaching and gaming community app
Creative director Mobile app design
Design and build of a responsive marketing website for a gaming startup
Product Design
Designing a distinctive desktop web-based product for gamers to track their stats and earn rewards
Design lead Product design
Designing a product that makes navigating the complexities of data privacy compliance simple
Product & System Design
Designing a product and design system for a beautifully simple events product
Creative direction Design lead Product design Product audit Design system
Redesign and front-end build of pop culture and music editorial institution, Consequence of Sound
E-commerce web design
2019
Design and build of an e‑commerce web experience for a basketball fashion brand
Creative director Branding Web design Front-end build
Author & book design
I wrote and designed a book about design systems, called Laying the Foundations
Author Creative director Book design Web design Front-end build Shopify integration
Email design & build
2018
Email templates design and build for sports skincare brand, Art of Sport
Email design
Responsive website
We're designers who code, partnering as a new digital design and build studio
Co-founder Creative director Web design Front-end build
Personal project
2017
Showcasing surf culture inspired art & photography from around the world
Founder Curator Creative director Web design Front & back-end build
System design
Designing, documenting and establishing a design system
System design lead Creative director
Responsive product design
WeWork marketing and product experience for travelling Airbnb business guests in need of workspace
Design lead Creative director Product designer
2016
A suite of employee-facing tools to drive WeWork's business and workspaces
System design lead Lead product designer
Brand & system design
Establishing and documenting WeWork's digital brand guidelines
Design lead Creative director Front-end web development
Designing and documenting a design system for WeWork’s internal business tools
System design lead Lead product designer Creative director
Campaign website
An environmental campaign calling for an end to sewage pollution at our beaches
Creative Director Brand Design Build
Product design & UX
2015
Lead product designer of Adobe Portfolio — an editor for showcasing creative work
Lead product designer User experience (UX) Creative director
Brand & Responsive Website
Brand, creative direction and responsive marketing site design for Adobe Portfolio
Creative Director Brand Design Copywriting
Adobe Portfolio
A look behind the scenes of Adobe Portfolio — at the product design, specs and styleguides
Responsive editable websites
Responsive layouts for Adobe Portfolio — the foundations for creating your own unique website
Creative director Web design Curator
Creative direction, branding, design & build of an environmental conference website
Creative director Brand Design Front and back-end build
Charity startup
2014
A suite of customisable, white-label fundraising products for charities & non-profits
Creative director Concept Design
Mobile app
An app for skateboarders & BMX riders to film & showcase their skills, get discovered and follow other riders and tricks
Creative director Design
2013
Designing a dashboard to manage a white-label fundraising product
Concept Product Design Lead
Responsive web & UX
A responsive 'tiles' interface to span different scenarios across a social platform for charities
Concept Wireframes Design
Wireframe concepts for an email platform
Concept Product strategy Product Design Lead
Mobile website
A mobile e-commerce & fashion editorial website for Harvey Nichols department store
Mobile lead Design Prototyping Front-end build
Desktop website
2011
A hub/website for enduro, downhill and cross country bike riders, and MTB trail areas in Tuscany, Italy
Creative director Wireframes Design Front and back-end build
Social media petition
A charity campaign & visual petition calling on world leaders to 'face up to' life threatening diseases
Design
Social media dashboard
2010
A location based website aggregating social content and Nike+ data for the Nike Free brand launch
iPhone app
UX & UI wireframe explorations for MTV mobile web, game and music video apps for the iPhone
Ideas Wireframes
In-store social media wall
Social and geo-location in-store media wall for Niketown stores
Visualising real-time Foursquare check-ins at polling locations on Election Day in the United States
Visual design
An award-winning international surfing, surf art, photography and culture website
Founder Creative director Design Front & back-end build Copywriting
To mark reaching the milestone of 500 million users in 2010, Facebook launched a website called Facebook Stories
Wireframes
Collecting "moments of discovery" enjoyed by fans, from fun facts to mind-shifting insight, via a social media hub
Wireframes Design
Social media hub
Social media hub for NASA Tweetups. Aggregating the conversation around NASA and connecting fans with astronauts
Ideas Design
Andrew Couldwell
