I wrote and designed a book about design systems, called Laying the Foundations


I wrote a book about design systems. The book is packed full of experience and practical advice for creating, documenting, and maintaining design systems. Including advice for how design and engineering teams can work better together, an introduction to what design systems are, why they are valuable, and how to get stakeholder buy-in at your company to work on them. The book is available in paperback and eBook.

The book synopsis

This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips.

System design is not a scary thing โ€” this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems and creating documentation. Itโ€™s a comprehensive, practical guide thatโ€™s simple to follow and easy on the eye.




Creative director
Book design
Web design
Front-end build


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Nov 2018 - Aug 2019


Meagan Fisher โ€” Editor

Branding and design

The book brand features a simple yellow, black, and white colour scheme. Yellow because of its connections to the construction industry and building sites, which works well with the construction analogies used in the book; relating to building design systems and 'laying the foundations'. The shapes are a mixed bag of construction analogies; be it building blocks or the shapes of construction signs. And the monospace typeface is a contemporary play on the font used in construction signage.

Design system resources

I created a page on the website with useful links relating to design systems. The page isn't linked to in the website navigation, but it's an important companion to the paperback book, since it houses supporting links referenced in the book.

Design system resources

Buy the book

I created a range of ways to purchase the book. Three price points for buying the paperback or eBook, and a special offer of 50% off the eBook when you buy the paperback. There's also a 10% discount for design teams purchasing 5-8 books, and the offer of a bulk discount for educational institutes and bookstores.

Buy the book