I’m Andrew Couldwell. I’m a designer who codes. I’ve worked internationally, in-house, and remotely on projects for leading brands, agencies, startups, and charities. I care deeply about creating world-class, useful, and beautiful products that help people and make a difference. I can be as involved in your project as you need me to be; from the seed of the idea, to sketches, creative direction, design, copywriting, system design, and even the front-end and WordPress build.
I spent the first decade of my career in design agencies or freelancing, working on projects for the likes of Nike, MTV, and NASA. In 2014, I was invited overseas to New York City to lead the design of a new product for Adobe. I then moved to WeWork to establish and lead their digital brand guidelines and design systems. In 2018, I wrote a book about design systems. And more recently, I was VP of Design at True Digital, a fintech startup in the US.
I am now a freelance principal designer and consultant, working with startups and Fortune 500 businesses to establish, design, and document design systems and reimagine existing — or create new — product suites.
Tha’s from Yorkshire, England. I am now based in Los Angeles, California with my lovely wife, Meagan Fisher Couldwell, our twin toddlers, Eliie and Eli, and our three cats. I am currently focussing on freelance, but I am open to offers from interesting startups for a founding or principal design role. Please do say hello — I look forward to hearing about your awesome project.