I’m Andrew Couldwell. I’m a designer who codes. I'm also the author of Laying the Foundations (a book about design systems, web design, and product design). I’ve worked internationally, in-house, and remotely on projects for leading brands, agencies, startups, and charities. I care deeply about creating world-class, useful, and beautiful products that help people and make a difference. I can be as involved in your project as you need me to be; from the seed of the idea, to sketches, creative direction, design, copywriting, system design, and even the front-end and WordPress build.


Since 2021, I've been remotely contracting at startups and company's to help establish, design, and document design systems, digital brand guidelines, and reimagining product suites — from B2C customer-facing websites and apps to B2B complex back-of-house operational products. These roles involved partnering with leadership, teams of engineers, and also mentoring the company's in-house designers on design systems, product design, and Figma.

I’ve been doing this professionally for 19 years. In 2014, I was invited overseas to the United States to take on a lead role as the solo product designer of a new Adobe product. Pre-2014, I was a freelance web designer and front-end developer for clients around the world, and a product designer at Believe.in. In 2016 I led a small team of designers and pioneeered design systems at WeWork.


Tha’s from Yorkshire, England. I am now based in Los Angeles, California with my lovely wife, Meagan Fisher Couldwell, our twin toddlers, Eliie and Eli, and our three cats. I am currently focussing on freelance, but I am open to offers from interesting startups for a founding or principal design role. Please do say hello — I look forward to hearing about your awesome project.



  • x1 Site of the Day
  • x7 Honorable Mention
  • x3 Mobile Excellence Award

Webby Awards

  • x1 Winner
  • x1 Nominee
  • x1 Honoree

BIMA Awards

  • x1 Nominee

CSS Design Awards

  • x6 Special Kudos

W3 Awards

  • x2 Winner

Lovie Awards

  • x1 Gold Award
  • x2 Silver Award
  • x1 Bronze Award
  • x3 People's Choice Award


  • x20 Featured in Interaction Gallery
  • x7 Featured in AIGA Gallery