Andrew Couldwell

Hello. I’m a designer who codes. I strive to create simple, original, and impactful user experiences. I take on projects of all sizes; from web design and build, to product and system design. I’ve led the design and creative direction of products, teams, and design systems at Adobe and WeWork in New York City. I am now a freelance web designer and developer based in Los Angeles. I'm the author of Laying the Foundations and founder of Club of the Waves. Please do say hello — I look forward to hearing about your project.

Founder

Club of the Waves is a labour of love I founded back in 2006 and recently rebooted in 2018. It's an award-winning, international showcase of artists and photographers whose work focusses on surfing and surf culture. As a founder and curator, I built the world's largest community for surf art. Professionally, its been the backbone of my career for a long time. Personally, it’s one of the things I’m most proud of. Please, visit the site and have a look around. P.S. The art on the right is by Erik Abel. View case study.

Author

I’ve been working on design systems for several years — designing, leading, documenting, and selling them at companies. In the process I have researched and refined a simple and unique model for system design and creating digital brand guidelines that inspire and dovetail into design systems. I decided I should do something with all that material and experience — and so, in late 2018 I started out writing and designing a book. The book launched in October 2019.

Leader

Between 2014 and 2018 I took a break from freelance, dipping my toes into the corporate in-house world, where I led the design and creative direction of products, teams, and design systems at Behance (Adobe) and WeWork in New York City. At Behance I was the creative director and solo product designer of Adobe Portfolio (view case studies). And at WeWork I established their digital brand guidelines, which led to me leading the design and documentation of two design systems (view case studies).

ANDREW
COTW
BOOK
LEAD
ANDREW
FREELANCE
FOUNDER
AUTHOR
INHOUSE

Article

Designing Adobe Portfolio

Read on Medium

Article

Breathing life into digital brands

Read on Medium

Article

Plasma Design System

Read on Medium

Article

Responsive Web Design

Read on Medium

I’ve worked on projects for

  • Nike
  • Behance
  • Red Bull
  • Mars Reel
  • Adobe
  • Art of Sport
  • Harvey Nichols
  • MTV
  • Foursquare
  • NASA
  • WeWork
  • Surfers Against Sewage

I’ve been designing and building websites for 15+ years, you can view more projects here

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