Establishing, designing, and documenting digital brand guidelines and a design system for Burger King

Scope

Restaurant Brands International (RBI) hired me to take Jones Knowles Ritchie’s brilliant new branding for Burger King and adapt it for their website and app experiences. The scope soon grew exponentially to leading the creation of a white label design system for RBI’s three brands; Burger King, Tim Hortons, and Popeyes. The work involved establishing and documenting digital brand guidelines, a design system, extensive product audits, responsive web and app design, creative direction, and working closely with a team of engineers and product managers.