Designing a distinctive desktop web-based product for gamers to track their stats and earn rewards

Client

Zelos is a Los Angeles based startup who create innovative products for gamers to get the most out of — and be rewarded for — playing games they love.

Project

I worked directly with the founders of the startup to design (and iterate on) a product that gives gamers insights into their gameplay and rewards them for their in-game achievements. This project was particularly challenging as the ask was for a dark and heavily visually creative and distinctive product — owing to the creative and distinctive nature of the content and audience. Achieving a balance between a dark and visually creative interface with accessibility and functionality was difficult. I may never design a product quite like this again, but it was very fun! I also designed and built a simple marketing website for this product (view case study).