Exploring social media, geosocial and aggregation ideas for the new Nike Free range of footwear (pre-launch). The interface / dashboard streams live data based on the user's location, their Nike+ account, product information, news and all #nikefree social activity.
My role was to design a set GUI's based on a wireframe JESS3 supplied me with. And also developing the Nike Free brand guidelines for online & digital use.
The print and product brand guidelines used three colours, the two shades of green and the hot pink. I used the greens to split the grid modules and the pink to highlight call-to-actions.
The user enters their zip code / postcode to personalise the dashboard with local content, streaming from social networks and Nike+.
There was awesome campaign imagery that came with the brand guidelines, I tried to mix these in where I could.