Andrew Couldwell

Hello. I’m Andrew Couldwell. I'm a web, product and system designer, and front-end web developer.

Design thinking

Article

Laying the foundations

A case study about the digital brand guidelines and documentation I created for WeWork, why they are important, and insight into the two design systems I designed upon these foundations.

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Article

Designing Adobe Portfolio

A design case study (in the form of an article) about my first year at Adobe, in NYC, designing Adobe Portfolio. It introduces the product, shares insight into the design process, scans from my sketchbook and some specs/designs from behind the scenes.

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Article

The importance of saying ‘no’ in product design

“To build, maintain and scale the best products and services, we need to identify and focus on what’s important. We don’t do that by saying ‘yes’ to everything, we do that by making informed, considered decisions, and by saying ‘no’…”

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Design case studies

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I’ve been doing this for 13 years. I’ve designed and built a lot of things in that time. I’ve archived more projects here

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