Andrew Couldwell

Hello. I’m Andrew Couldwell, a digital and product designer. UX is central to everything I do. I love to work on meaningful projects with inspiring, creative people

Design thinking

Article

Plasma Design System

Case study chronicling the creation of a design system for WeWork's internal business tools, sharing insight into the process, product design, the tools used to create and implement the system, and also how I documented and shared the system with a team.

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Article

Designing Adobe Portfolio

A design case study (in the form of an article) about my first year at Adobe, in NYC, designing Adobe Portfolio. It introduces the product, shares insight into the design process, scans from my sketchbook and some specs/designs from behind the scenes.

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Article

The importance of saying ‘no’ in product design

“To build, maintain and scale the best products and services, we need to identify and focus on what’s important. We don’t do that by saying ‘yes’ to everything, we do that by making informed, considered decisions, and by saying ‘no’…”

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Design case studies

There's more

I’ve been doing this for 12 years. I’ve designed and built a lot of things in that time. I’ve archived some more projects here.

I’ve worked on projects for